Telephone number privacy
Sometimes it’s information people are, in effect, providing in exchange for services from businesses – such as shopping habits in exchange for discounts with supermarket loyalty schemes, or mobile telephone numbers to enter a competition. At other times, it is the information people volunteer when using the internet - for instance on social networking sites, people provide information that is intended for use by family and friends but can often be viewed by other people too.
So whilst sharing information is often unavoidable if people want to take advantage of modern services, they should understand how that information might be used and how it can be controled.
The launch of 118 800’s mobile phone directory inadvertently created quite a stir in the UK’s media and online communities, despite the fact that directory enquiry services in Scandinavia have listed mobile phone numbers for many years and have around three quarters of mobile phone subscribers happily listed. Undoubtedly, the issue which concerned consumers and journalists above all was a fear that the launch of 118 800 would result in unsolicited calls to mobiles from sales organisations and people they would rather not talk to. This isn’t so, but it became clear that there is a great deal of misunderstanding about how telephone numbers become available for use by businesses in the UK, how these businesses use them and the rules that govern their use.
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